Research the gap
Who needs this, why now, and why has nobody built it. Market first, idea second.
What we do
Every company in the portfolio comes through the same shop, the same way. Not a pitch — a process. Six steps, product to product, world to world.
Who needs this, why now, and why has nobody built it. Market first, idea second.
Before anything gets a name: can AI carry the build and live inside the product? Quick prototypes answer, not opinions.
Name, voice, brand — and a beautiful locked UI kit. One system that every future screen ships from.
Dev on top of the kit — fast, because the design arguments are already settled.
Real people before public. Every round of feedback earns the next build — nothing ships on faith.
When it works, the right team forms around it — and the world starts running as its own company.
The founder
Twenty years of experiential before BAND — co-founder of The Participation Agency, with Clio, Webby and Shorty-winning work for some of the biggest brands on the planet. Now every bit of that craft points at worlds the studio owns.
On the record, over the years:
The proof is on the shop floor — every company on it came through these six steps.